CudaCam by Barracuda Networks is a cloud based security camera system. The project required new packaging for the camera line along with the roll out of the new product identity. The “Bullet” camera utilized a sleeve style package to slide over the existing shipping box. This type of packaging was very cost effective to produce and met the project requirements. The “Dome” camera used a full box design to meet other project constraints. Both designs took advantage of large product photography (also done in-house) to help identify each model and give distributors a way to easily identify what was on-hand. The design was aimed at B2B usage but could also look fresh and edgy in a store front environment. Full packaging mockups were created for executive review before final production run.
Service Provided
Product Identity
Graphic Design
3D Visual Design
Art Direction
Client
Barracuda Networks
Simple but Effective
The robust nature of the Identity system is shown below. Flat or dimensional, collateral, network diagrams and advertisements are just a few of the many areas of use.
