Tradeshow/Product Overview Video
Client:
Celestix Networks produces a rapidly expanding range of ready-to-deploy security solutions for IT networks. Celestix' product lines consist of the world's best-selling Microsoft Windows-based security appliances.
Challenge:
Belm created a web/trade show video giving an overview of the Celestix’ brand and product line. A subject like network security is usually serious and downright boring, but Celestix wanted something fast, informative, and fun.
The idea was presenting the line of products as a time and money saving device, thus the name “Time Machines”. This theme carried throughout the video as a fast paced sci-fi teaser and gave viewers all the information needed to consider Celestix as a major player in the Internet security arena.
Result:
The video has been instrumental at trade shows. Attendee’s stop, view and comment which then acts as a springboard for the sales team. Youtube and other online sources present the video, which promote brand awareness through an interactive and just plain cool spot.